Overview

I am Carl Wood, an Accomplished eCommerce and Digital Marketing Manager with over 15 years of experience in driving growth and engagement for multi-million-pound digital platforms. My passion for digital marketing is matched only by my commitment to delivering measurable results through innovative strategies and data-driven insights.

Throughout my career, I have successfully led marketing initiatives across diverse industries, including my most recent role at Willow Chiropractic, where I developed and implemented effective marketing strategies for seven clinics. This effort resulted in a 25% increase in traffic and a 20% boost in customer engagement. My expertise in CRM automation and advanced marketing tools, such as HubSpot, has allowed me to streamline customer journeys and enhance overall ROI by 22%.

In my previous roles, I have driven significant sales and traffic growth, including a 46% sales increase at Open24Seven and the launch of a £6M+ B2B eCommerce platform at J&K Aquatics. My comprehensive knowledge spans SEO, PPC management, and email marketing, enabling me to maximize campaign performance and rebuild customer engagement through targeted marketing strategies.

I am dedicated to fostering collaborative environments and leading cross-functional teams to achieve ambitious marketing goals. Whether you’re looking to optimize your online presence, improve customer engagement, or scale your eCommerce operations, I am here to help you navigate the ever-evolving digital landscape.

Thank you for visiting my site, and I look forward to connecting with you!

 

Summary of Achievements

  • 25% Increase in Traffic at Willow Chiropractic
  • 46% Sales Growth at Open24Seven
  • £6M+ Sales in 6 Months at J&K Aquatics
  • 5,000+ Orders in Year 1 at Beautology
  • Strong expertise in CRM Automation, PPC Management, and SEO

 

Experience

With over 15 years of experience in digital marketing and eCommerce, I currently serve as the Digital Marketing Manager at Willow Chiropractic. Here, I lead marketing campaigns across seven clinics, achieving a 25% increase in traffic and a 20% boost in customer engagement through HubSpot CRM automations. My previous role as eCommerce Manager at Open24Seven saw me managing a £5M portfolio, where I drove a 46% sales increase and launched the successful Solar Camera product. I also have a proven track record at J&K Aquatics, where I led the launch of a B2B eCommerce platform that generated over £6M in sales in just six months.

Before these roles, I played a key part in Beautology UK Ltd, where I helped grow the brand into Bristol’s leading independent aesthetic clinic. I launched the online store, achieving over 5,000 orders in the first year and managed significant PPC campaigns that boosted customer acquisition by 35%. My passion lies in developing innovative, data-driven strategies that enhance customer engagement and drive business growth. I thrive on collaboration with cross-functional teams, always eager to tackle new challenges in the ever-evolving digital landscape.